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Sparkology prides itself on being classy and sophisticated.
Furmansky hands out personal invites sealed with a wax stamp to educated singles he approves of.
"I'm running Sparkology with a high standard of ethics.
It might hurt our growth in the early days, but maintaining a brand of trust will be worth it." Sparkology launched in October 2011 aiming to bring courtship to online dating.
Name: Sparkology Quick Pitch: Sparkology is an invite-only luxury dating site for young professionals.
Genius Idea: Sparkology members must be college graduates and the men must have graduated from the nation's top institutions Series Supported by Microsoft Biz Spark Sparkology was started to help the smart, reserved, hopeless romantic guy win.
The company even teaches its male users about courtship, manners and how to be classy.
Members can create personal ads in the form of detailed profiles, including photographs.The site has 10 employees, including four concierges, who give dating advice and help guys plan dates. The site doesn't cater to gays and lesbians, but Furmansky says the site will in the future as his company grows.They also monitor the site and respond to user feedback. The site is exclusive to New York now, but the brand plans to start up in San Francisco, Boston, Washington D. The pricing model is different than most dating sites, too."I cant promise that every guy is going to be ambitious," Furmansky said."But Sparkology's pool of men is like day and night compared to " Sparkology is supported by an under 0,000 seed fund.